
(image courtesy of Will Lion) – Web users do not want to waste time surfing a website.
They just want to find (straight away) what they are looking for, and then complete the task as soon as possible and leave the website.
This is a pleasant experience for the user.
No wasting time.
They use search engines to find the information they are interested in.
Their goal is to get a “direct” link to what they want… they do not like travel via a homepage (indeed only 25% do it).
Shall we move from the traditional “web usability” to the seo and tailor made webpages for each single request coming from web users?
Better an integration usability/seo ?
E.g. If we sell pizza, is not enough (not anymore) telling people that we sell pizza. It Is not enough to build a nice “usable” interface to allow a rapid selection of pizza. We should build and optimize the whole website so that each single page contains information about just a single kind of pizza, location where we deliver it, facilities for payment, delivery time.
Then we should allow “very specific” links to our pages only from other “specific” pages about “that kind” of pizza. Then write our last recipe or our special offer about that pizza in a blog, setting special rss/atom feeds for “that kind of pizza” in order to allow our “user” to bookmark our “specific feeds”, and then digg it including a special title so that it will come up very easily in the results of a search engine.
Isn’t it happening already with the blogs?
Shall our “pizzeria” move from a website to a blog then?
Read the article in the BBC News Web users ‘getting more selfish’