Tag Archive for Targeting

Google said it was ad spamming, now Facebook is doing it!

May 3, 2011 Marco advertising, business, innovation, internet, legal and social aspects, technology

Try to update your profile on facebook, or write a comment and you will see in realtime the ads changing according to the content of the message you just posted.
About 3 years ago i had this idea (and actually also realized a prototype – it still live on my website) then spoke about it while being interviewed by google and they said that this was ad spamming!!!!
How about now that facebook is doing it? Is it now cool?
Just wondering if that googler is now working for facebook :)

This link proves what i just said (even though it is a slightly different version of the original one, but the concept and technology is still there and it is very clear):

real time contextual targeting

Feel free to try :)

One comment , , , , , , , , , ,

Omniture Test and Target – an amazing tool!

July 23, 2009 Marco advertising, business, innovation, internet, technology, web analytics

This is a fantastic tool! It is the next step for analytics! This tool allows you to do many different kind of tests on your website (A/B, MVT, and so on) + also allows you to target your visitors with relevant content to them! In my opinion it is a must!

Omniture Test&Target™ gives marketers the necessary capabilities to continually make their online content and offers more relevant to their customers—yielding greater conversion. Test&Target provides an intuitive interface for designing and executing tests, creating audience segments and targeting content—all from a single application. Omniture Test&Target is part of the Omniture Online Marketing Suite of applications for online business optimizations.

Read more here Omniture Test and Target

7 comments , , , , , , ,