Tag Archive for qrcodes

qrcode in punta cana

October 8, 2011 2d barcode, advertising, business, internet, mobile, qr code

I would never expect something like that: an advertising including qrcode in punta cana.
Of course this place is aimed to foreigners on holiday here…but still…it was very surprising especially if you think that rarely you see qrcodes in places like London.

PS
of course there was no optimised CTA, but just a simple link to their website.

qrcode in punta cana

qrcode in punta cana

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Why you should think about your #QRcode

July 29, 2011 2d barcode, advertising, business, innovation, internet, mobile, qr code, technology, tracking

A few weeks ago our Gen Y-er went to the Good Food and Wine Show in Sydney. It was more an exercise of “pretend to look interested to get free wine samples”, but she had a good time anyway.

While stumbling around the convention centre, she came across a few wineries that were using QR (Quick Response) codes on all their labels. With a quick scan you access info inc grape variety, tasting and wine making notes, pictures of where the grape was grown, food pairings and much more. Would she be more likely to buy a wine that had a QR reader? You bet. Would she have searched for the winery on Facebook or their website to get this information? No way.

QR codes are expected to achieve widespread use this year and having a website will no longer be enough.

QR codes give people immediate access to what’s relevant to what they’re doing right that second. People are more open to using apps and mobile devices for everyday transactions as they become more comfortable with their online and offline worlds colliding. They instantly connect a person’s real world with the brand’s online world.

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Wasp Barcode Technologies Launches Free #QRCode Maker

July 28, 2011 advertising, business, innovation, internet, mobile, qr code, technology, tracking

Free QR Code Maker Helps SMBs Communicate More Accurately and Efficiently

PLANO, TX–(Marketwire – Jul 27, 2011) – Wasp Barcode Technologies, a leading provider of small business productivity solutions, today announced the launch of a free QR code maker for small businesses. This new tool will allow SMBs to connect their online and offline marketing efforts quickly and easily. QR codes offer customers and prospects access to a company’s website, contact information, custom landing page, social media properties, and a number of other types of information.

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#QRCode Makes Entering Valpak and “HGTV Design Star” Sweepstakes a Snap!

July 28, 2011 advertising, business, innovation, internet, mobile, qr code, technology, tracking

Use of QR codes – 2D barcodes that contains a call to action such as a link to a mobile Web site – has soared in popularity over the past two years, with conservative growth estimates ranging from 80,000 monthly scans two years ago to two million monthly scans, according to one of the industry’s leading providers.

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Saving by scanning: #QRCodes in the East End

July 28, 2011 advertising, business, innovation, internet, mobile, qr code, technology

Businesses in Rochester’s East End are turning to an up-and-coming technology to help cater to their tech-savvy customers — even offering them exclusive deals.

QR Codes are popping up on storefronts all around downtown. A local marketing company designed the codes for the East End Marketing Committee.

According to the marketing firm that designed the QR Codes for the East End businesses, they’re the only ones in the greater Rochester area doing something like this.

Not only does it connect a smart phone user to information on all the businesses in the area — it also gives them special offers they can’t find anywhere else.

“It gets people to start scanning — that’s the idea.” As the president of a Rochester marketing firm, innovation is in Michael Philipson’s DNA. “We like to be really out there with new, emerging methods of engagement with clients and consumers, because these days you have to be available on many channels to people.”

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