Posts Tagged ‘e-metrics’

Web Analytics by Avinash Kaushik

Monday, July 27th, 2009

A very interesting video about web analytics! This is a must for all of you interested in web analytics and information management and business optimization!

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Omniture Test and Target – an amazing tool!

Thursday, July 23rd, 2009

This is a fantastic tool! It is the next step for analytics! This tool allows you to do many different kind of tests on your website (A/B, MVT, and so on) + also allows you to target your visitors with relevant content to them! In my opinion it is a must!

Omniture Test&Target™ gives marketers the necessary capabilities to continually make their online content and offers more relevant to their customers—yielding greater conversion. Test&Target provides an intuitive interface for designing and executing tests, creating audience segments and targeting content—all from a single application. Omniture Test&Target is part of the Omniture Online Marketing Suite of applications for online business optimizations.

Read more here Omniture Test and Target

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Web Analytics

Monday, May 25th, 2009

Google News : U.K. : All

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