Secret To Winning With Web Analytics? Starting Right!
There are world class analytics tools, available for free, from Yahoo! and Google that will get you more data than God ever intended you to have. Yet, perhaps shockingly, a vast majority of decisions website owners make are based on faith and not data.
Breaks my heart.
After wiping off my tears, and meeting with many leaders of businesses large and small, I have come to the realization that the problem is not that we don’t have enough data, or even enough of the right type of data. All that exists.
