Tag Archive for advertising

Media and entertainment: growth of Asia (China is the place to be)

June 25, 2011 Marco advertising, analysis, business, innovation, internet, statistics, technology
Infographic about media and entertainment market in terms of value

Was reading this article Digital to drive media growth in ‘golden age for the empowered consumer’ and decided to show the info in a slightly different way.

This led to the creation of my first infographic.

Media and entertainment: Asia’s growth (China will soon be the market leader of the APAC region in terms of market value).

Thanks to the data provided by “brandrepublic” and “PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates” I did some maths and stats, some charts and arts ;) and realized the below infographic.

Main message? China is the place to be!

I strongly recommend to read this article as well: Digital to drive media growth in ‘golden age for the empowered consumer’

Click on the image below to make it bigger :)

Enjoy :)

Infographic about media and entertainment market in terms of value

Infographic about media and entertainment market in terms of value

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Google said it was ad spamming, now Facebook is doing it!

May 3, 2011 Marco advertising, business, innovation, internet, legal and social aspects, technology

Try to update your profile on facebook, or write a comment and you will see in realtime the ads changing according to the content of the message you just posted.
About 3 years ago i had this idea (and actually also realized a prototype – it still live on my website) then spoke about it while being interviewed by google and they said that this was ad spamming!!!!
How about now that facebook is doing it? Is it now cool?
Just wondering if that googler is now working for facebook :)

This link proves what i just said (even though it is a slightly different version of the original one, but the concept and technology is still there and it is very clear):

real time contextual targeting

Feel free to try :)

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70 percent of online British adults go online while watching TV

July 23, 2009 Marco advertising, internet, web analytics

Nearly 70 percent of online British adults who watch television (69 percent) go online while doing so, with 21 percent of 16-24 year olds always using the Internet while watching TV

And even if you don’t set up a special landing page, you are still able to indirectly track it! ;)

Source: blinkx research

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Online Advertising

May 25, 2009 Marco advertising, business, innovation, internet, technology

[google-news name="online-advertising"]

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Derren Brown – Subliminal Advertising

September 24, 2008 Marco advertising

I was surfing you tube as usual looking for videos about advertising and marketing. I found this amazing video from Derren Brown about Subliminal Advertising. He predicted the behaviour of two creatives. You must see it! Unbelievable! :)

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