This is a fantastic tool! It is the next step for analytics! This tool allows you to do many different kind of tests on your website (A/B, MVT, and so on) + also allows you to target your visitors with relevant content to them! In my opinion it is a must!
Omniture Test&Target™ gives marketers the necessary capabilities to continually make their online content and offers more relevant to their customers—yielding greater conversion. Test&Target provides an intuitive interface for designing and executing tests, creating audience segments and targeting content—all from a single application. Omniture Test&Target is part of the Omniture Online Marketing Suite of applications for online business optimizations.
Read more here Omniture Test and Target
Hi Marco,
can you tell us some more details about your project?
Best wishes
Ciao
right?
thanks for your comment.
I had a look at your website and initially thought you are part of omniture, but in the reality you are not
Well can’t tell you much details about the project that I am managing/developing as it belongs to the company that I work for and involves marketing strategies as well.
But as you can see from the features of Omniture Test & Target there are lot of things that you can do!
And actually it is something amazing! Let’s say that in someway will also help you in optimizing your SEO from an internal self point of view.
Actually this is just a small part of things that this tool will allow you to do (of course if well strategically managed)
I am looking forward to make Omniture Test and Target a live tool for my company!
Best,
Marco
If you like Test&Target you will like Vertster as well!
US homepage: http://www.vertster.com
German website: http://www.vertster.eu
Additional features: Resegmenting of already collected data, no need of mark mbox (just use already existing div-tags), not as expensive as T&T (And price is based on test participants not server calls. A test participant is only counted when a test is running – with T&T you pay for anytime a mbox is called even is no test is running. This can be really expensive!).
You are right Marco, Test&Target is impressive, but there are less expensive offerings that can do the same things, and offer simpler interfaces and less coding to implement.
Indeed, Monetate requires no coding yet segments across more than 50 dimensions and on all pages of the site with no tagging or mboxes, with automatic real time control group testing of all content personalization. Definitely worth a look, and don’t be fooled by the fact that it looks very simple, it is also very powerful, as clients like Casual Male are discovering. (http://www.monetate.com)
Hi Stephen,
thank you so much for your comment.
I will have a look at “monetate” asap and will be back to you.
Actually I evaluated three of the most important analytics and web optimizer suppliers, and what I found in Omniture Test and Target is unique.
Coremetrics has something similar, but not like Omniture Test and Target.
Will have a look at your link and will be back with my thoughts.
Best,
Marco.
Hi,
Can you give me an idea how much “Test & Target” will cost us? Any relative information will be appreciated.
Thanks.
Hi Atul,
thanks for this.
I would recommend to be in touch with Adobe team as they will be able to provide accurate figures.
This depends on many variables, including page views, where you implement the call to test and target, and many more.
Best,
Marco.