Web Analytics by Avinash Kaushik
Monday, July 27th, 2009A very interesting video about web analytics! This is a must for all of you interested in web analytics and information management and business optimization!
Archive for July, 2009
70 percent of online British adults go online while watching TV
Thursday, July 23rd, 2009Nearly 70 percent of online British adults who watch television (69 percent) go online while doing so, with 21 percent of 16-24 year olds always using the Internet while watching TV
And even if you don’t set up a special landing page, you are still able to indirectly track it! 
Source: blinkx research
Omniture Test and Target – an amazing tool!
Thursday, July 23rd, 2009This is a fantastic tool! It is the next step for analytics! This tool allows you to do many different kind of tests on your website (A/B, MVT, and so on) + also allows you to target your visitors with relevant content to them! In my opinion it is a must!
Omniture Test&Target™ gives marketers the necessary capabilities to continually make their online content and offers more relevant to their customers—yielding greater conversion. Test&Target provides an intuitive interface for designing and executing tests, creating audience segments and targeting content—all from a single application. Omniture Test&Target is part of the Omniture Online Marketing Suite of applications for online business optimizations.
Read more here Omniture Test and Target
