Fiat 500: The Best Compact Car in Japan
Sunday, November 30th, 2008
(source: theautochannel.com)
The best proof of its success is the over 270 thousand orders received to date and the 29 prizes awarded around the world. And now, to this collection of prizes will be added the prestigious title of “Best Compact Car”, a recognition coming from Japan where the super compact Fiat was presented last spring.
This prestigious recognition is matched by extraordinary commercial success in Japan, as proved by the 1,800 Fiat 500 delivered so far. This is an important fact which has certainly contributed to Fiat Automobiles’ excellent performance in 2008: at the end of the year, the turnover is expected to be double that of 2007. This result is all the more significant if it is considered that it has been achieved in a constantly declining Japanese market (-19% in sales of national models, and -14% of imported cars).
Again true to Italian style, on 28 November the Brand will open the Fiat Café in Aoyama (Tokyo), where the public will be able to appreciate the concept of a Café as a perfect meeting place, pleasant and cosmopolitan. Of course the new café will display, on the first floor, the multiple prize winning Fiat 500, as a symbol to the world of the “Made in Italy” motor car.
Read the original article here.
Image of “fiat logo” courtesy of luckytom
Image of “fiat 500” : configurated with the configurator on Fiat UK website.
