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The importance of customer data and social media

November 1, 2011 Marco advertising, analysis, business, data, internet, legal and social aspects, marketing, media, mobile, privacy, social, statistics, targeting, technology, tracking, web analytics
Data and Social Media

Findings from IBM showed that in the next three to five years, 82 percent of CMOs surveyed worldwide will increase their technology investment in social media, and 81 percent plan to focus on customer analytics and customer relationship management (CRM) solutions, two technologies designed to help them address the impending issues and concerns surrounding the growing amount of available marketing and customer data.

Source: emarketer

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Server-Side Cookies vs Client-Side Cookies

November 1, 2011 Marco advertising, business, cookies, internet, targeting, technology, tracking, web analytics
cookie

Here the main differences:

Server-side cookies are persistent data, similar to the usual client-side cookies. Whereas the size of cookies on the client is restricted to four kilobytes per cookie, 300 cookies in total, and 30 per server or domain, server-side cookies do NOT have any size or quantity restrictions.

Server-side cookies consist of large datasets that are customized and stored on the server. They are not transferred between client and server.

Source: SAP

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How to Use #QRCodes to Build Your Business

July 29, 2011 Marco 2d barcode, advertising, business, innovation, internet, mobile, qr code, technology, tracking

QR codes have gotten a lot of buzz lately, but can they really help you grow your business?
[...]
If you haven’t thought about using them, consider it, because QR codes allow you to provide relevant information to prospective customers instantly.

- How They Work

- How They Can Work for Your Business

SEO;
Sharing and Community Building;
Calls to Action;

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#QRCodes: #BarCodes with Limitless Possibilities Thanks to Smartphones

July 29, 2011 Marco 2d barcode, advertising, business, innovation, internet, mobile, qr code, technology, tracking

In 1994, a Toyota subsidiary designed a new type of bar code in order to track car parts called the quick response code. A two-dimensional bar code featuring black modules in a square pattern over white space, the QR code is designed for quick decoding. It can hold text, URLs, links to compose messages, and other data and has much more storage space than the traditional linear bar code. For years, it was a useful but limited tool.

With the invention of the smartphone, everything changed.

Now, the QR code has an endless array of uses, and companies are only scratching the surface. Many free apps, including QR Reader, Scan, Google Goggles, and Barcode Scanner are available and can read QR codes. With one of these apps, using a QR code is as simple as holding your phone over the square. Your phone’s camera will read the code, and you’ll be directed to the link, URL, text, or elsewhere that the company behind the QR code intended. It’s that simple.

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#QRCodes Add More Than Just Color

July 29, 2011 Marco 2d barcode, advertising, business, innovation, internet, mobile, qr code, technology, tracking

Back in April, PRNewser pollsters declared QR codes a fad. If so, this is a fad with long legs and lots of creativity to back it up.

Like any other technology, QR codes should be used for strategic purposes. And the technology between the code and its destination should be aligned. The Waxing Lyrical blog gives us a few tips for effectively using QR codes today.

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