Archive for technology

Marco De Cesaris – what my colleagues think about me

March 7, 2012 Marco advertising, analysis, business, data, education, innovation, internet, made in Italy, marketing, media, mobile, social, statistics, targeting, technology, tracking, web analytics
Marco De Cesaris - what my colleagues think about me

The below words cloud was built according to the public feedbacks provided by my colleagues and appearing on my linkedin profile and yahoo internal system.

This is how it was built:

 

1. all the feedbacks were collected;


2. all the “feedbacks text” was copied and pasted into “content analyzer” (a tool that i built few years back while at university).

3. all the words appearing in the feedbacks were automatically weighted through content analyzer associating frequency to each single word.

4. in order to graphically build the words cloud, the results from content analyzer were copied and pasted directly into wordle.

5. below is the result :)

Source: public recommendations from Linkedin and YahooMarco De Cesaris - what my colleagues think about me

Marco De Cesaris - what my colleagues think about me

No comments , , , ,

Marco De Cesaris – Cloud CV 2012

March 7, 2012 Marco advertising, analysis, business, data, education, Extra, innovation, internet, made in Italy, marketing, media, mobile, privacy, qr code, social, statistics, targeting, technology, tracking, web analytics
Cloud CV Expertise 2012 - Marco De Cesaris

The below words cloud was built according to my CV.

This is how it was built:

 

1. all the words appearing in the cv were copied and pasted into “content analyzer” (a tool that i built few years back while at university).

2. all the words appearing in the cv were automatically weighted through content analyzer associating frequency to each single word.

3. in order to graphically build the words cloud, the results from content analyzer were copied and pasted directly into wordle.

4. below is the result :)

Cloud CV Expertise 2012 - Marco De Cesaris

Marco De Cesaris CV Expertise 2012

No comments , , , , , , , ,

Facebook Reveals its User-Tracking Secrets

November 19, 2011 Marco advertising, business, cookies, data, internet, marketing, media, privacy, social, statistics, targeting, technology, tracking, web analytics
Facebook logo

  • Facebook doesn’t track everybody the same way. It uses different methods for members who have signed in and are using their accounts, members who are logged-off and non-members.
  • The first time you arrive at any Facebook.com page, the company inserts cookies in your browser. If you sign up for an account, it inserts two types of cookies. If you don’t set up an account, it only inserts one of the two types.
  • These cookies record every time you visit another website that uses a Facebook Like button or other Facebook plugin — which work together with the cookies to note the time, date and website being visited. Unique characteristics that identify your computer are also recorded.
  • Facebook keeps logs that record your past 90 days of activity. It deletes entries older than 90 days.
  • If you are logged into a Facebook account, your name, email address, friends and all of the other data in your Facebook profile is also recorded.

    Source and full article: Mashable

No comments

The benefits of sorting data

November 6, 2011 Marco analysis, business, data, internet, marketing, statistics, technology, tracking, web analytics
sorting data

Sorting also can streamline processing. comScore sorts URL data to minimize Web site taxonomy lookups. Instead of loading the 40 URLs for Web site pages in the order they were visited during a session, sorting might reveal that 20 of those pages were on Facebook, 12 were on GMail and the balance were at NYTimes.com. The sorted data would trigger just three site lookups whereas unsorted data might trigger many redundant lookups if the visitor bounced back and forth among just a few sites. “That saves a lot of CPU time and a lot of effort,” Brown says. It’s possible to sort data with SQL statements, and custom scripts, but sorting is also a common feature in data-integration software from IBM, Informatica, Oracle, SAP, SAS, Syncsort, and others. At truly large scale, Hadoop is an option for sorting and other processing steps.

Sources:

Article: informationweek.com

Image: john norris

No comments

How The CIA Uses Social Media to Track How People Feel

November 6, 2011 Marco analysis, data, internet, legal and social aspects, media, mobile, news, privacy, social, statistics, targeting, technology, tracking, web analytics
CIA-FBI agent

How stable is China? What are people discussing and thinking in Pakistan? To answer these sorts of question, the U.S. government has turned to a rich source: social media.

The Associated Press reports that the CIA maintains a social-media tracking center operated out of an nondescript building in a Virginia industrial park. The intelligence analysts at the agency’s Open Source Center, who other agents refer to as “vengeful librarians,” are tasked with sifting through millions of tweets, Facebook messages, online chat logs, and other public data on the World Wide Web to glean insights into the collective moods of regions or groups abroad.

Sources:

Article: www.theatlantic.com

Featured image: elkbuntu

No comments , , , ,
« Older Entries