Archive for targeting

Facebook Reveals its User-Tracking Secrets

November 19, 2011 Marco advertising, business, cookies, data, internet, marketing, media, privacy, social, statistics, targeting, technology, tracking, web analytics
Facebook logo

  • Facebook doesn’t track everybody the same way. It uses different methods for members who have signed in and are using their accounts, members who are logged-off and non-members.
  • The first time you arrive at any Facebook.com page, the company inserts cookies in your browser. If you sign up for an account, it inserts two types of cookies. If you don’t set up an account, it only inserts one of the two types.
  • These cookies record every time you visit another website that uses a Facebook Like button or other Facebook plugin — which work together with the cookies to note the time, date and website being visited. Unique characteristics that identify your computer are also recorded.
  • Facebook keeps logs that record your past 90 days of activity. It deletes entries older than 90 days.
  • If you are logged into a Facebook account, your name, email address, friends and all of the other data in your Facebook profile is also recorded.

    Source and full article: Mashable

No comments

How The CIA Uses Social Media to Track How People Feel

November 6, 2011 Marco analysis, data, internet, legal and social aspects, media, mobile, news, privacy, social, statistics, targeting, technology, tracking, web analytics
CIA-FBI agent

How stable is China? What are people discussing and thinking in Pakistan? To answer these sorts of question, the U.S. government has turned to a rich source: social media.

The Associated Press reports that the CIA maintains a social-media tracking center operated out of an nondescript building in a Virginia industrial park. The intelligence analysts at the agency’s Open Source Center, who other agents refer to as “vengeful librarians,” are tasked with sifting through millions of tweets, Facebook messages, online chat logs, and other public data on the World Wide Web to glean insights into the collective moods of regions or groups abroad.

Sources:

Article: www.theatlantic.com

Featured image: elkbuntu

No comments , , , ,

The importance of customer data and social media

November 1, 2011 Marco advertising, analysis, business, data, internet, legal and social aspects, marketing, media, mobile, privacy, social, statistics, targeting, technology, tracking, web analytics
Data and Social Media

Findings from IBM showed that in the next three to five years, 82 percent of CMOs surveyed worldwide will increase their technology investment in social media, and 81 percent plan to focus on customer analytics and customer relationship management (CRM) solutions, two technologies designed to help them address the impending issues and concerns surrounding the growing amount of available marketing and customer data.

Source: emarketer

No comments

Server-Side Cookies vs Client-Side Cookies

November 1, 2011 Marco advertising, business, cookies, internet, targeting, technology, tracking, web analytics
cookie

Here the main differences:

Server-side cookies are persistent data, similar to the usual client-side cookies. Whereas the size of cookies on the client is restricted to four kilobytes per cookie, 300 cookies in total, and 30 per server or domain, server-side cookies do NOT have any size or quantity restrictions.

Server-side cookies consist of large datasets that are customized and stored on the server. They are not transferred between client and server.

Source: SAP

No comments ,