Findings from IBM showed that in the next three to five years, 82 percent of CMOs surveyed worldwide will increase their technology investment in social media, and 81 percent plan to focus on customer analytics and customer relationship management (CRM) solutions, two technologies designed to help them address the impending issues and concerns surrounding the growing amount of available marketing and customer data.
Source: emarketer
Was reading this article Digital to drive media growth in ‘golden age for the empowered consumer’ and decided to show the info in a slightly different way.
This led to the creation of my first infographic.
Media and entertainment: Asia’s growth (China will soon be the market leader of the APAC region in terms of market value).
Thanks to the data provided by “brandrepublic” and “PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates” I did some maths and stats, some charts and arts 
and realized the below infographic.
Main message? China is the place to be!
I strongly recommend to read this article as well: Digital to drive media growth in ‘golden age for the empowered consumer’
Click on the image below to make it bigger 
Enjoy
Infographic about media and entertainment market in terms of value
When somebody (including my colleagues) ask me what my job is about, I always get in troubles trying to explain what I exactly do.
Thought this word cloud visualization of my expertise should be pretty straight forward and give an idea (at glance) of my expertise and what I do
Will see if it works
Click on the word cloud to expand it.
Word Cloud of Marco De Cesaris expertise
Source: www.wordle.net
Word clouds - Has the internet made the surveillance society inevitable?
Thanks Julie!
A colleague of mine just recommended a very nice tool for data visualization, and I immediately became addicted to it
Have fun
The above is a word clouds of one of my previous articles. You can find the full version here
And here is the word clouds tool: www.wordle.net
Consciously or not, consumers spend 25% more time fixating on ads that are personally relevant to them. That’s according to a new study conducted by Yahoo and Innerscope Research, which examined the emotional and cognitive responses to online ads using biometric and eye-tracking measures.
“This research … sheds light on the nuances of when and why marketers should use behavioral [versus] contextual targeting or both,” said Lauren Weinberg, Yahoo’s senior director of strategic insights and research.
“If there is one thing the study makes exceedingly clear, it is that the combination of contextual and personal relevance is much greater than the sum of its parts,” Weinberg added. “By leveraging both methods of targeting simultaneously, advertisers assure that their message resonates emotionally and will be remembered.”
