Archive for media

Facebook Reveals its User-Tracking Secrets

Facebook logo

  • Facebook doesn’t track everybody the same way. It uses different methods for members who have signed in and are using their accounts, members who are logged-off and non-members.
  • The first time you arrive at any Facebook.com page, the company inserts cookies in your browser. If you sign up for an account, it inserts two types of cookies. If you don’t set up an account, it only inserts one of the two types.
  • These cookies record every time you visit another website that uses a Facebook Like button or other Facebook plugin — which work together with the cookies to note the time, date and website being visited. Unique characteristics that identify your computer are also recorded.
  • Facebook keeps logs that record your past 90 days of activity. It deletes entries older than 90 days.
  • If you are logged into a Facebook account, your name, email address, friends and all of the other data in your Facebook profile is also recorded.

    Source and full article: Mashable

How The CIA Uses Social Media to Track How People Feel

CIA-FBI agent

How stable is China? What are people discussing and thinking in Pakistan? To answer these sorts of question, the U.S. government has turned to a rich source: social media.

The Associated Press reports that the CIA maintains a social-media tracking center operated out of an nondescript building in a Virginia industrial park. The intelligence analysts at the agency’s Open Source Center, who other agents refer to as “vengeful librarians,” are tasked with sifting through millions of tweets, Facebook messages, online chat logs, and other public data on the World Wide Web to glean insights into the collective moods of regions or groups abroad.

Sources:

Article: www.theatlantic.com

Featured image: elkbuntu

Recap of my daily reading – 20111104

Image of Newspaper

Just created my personal sliding sidebar (have a look)

my personal sliding sidebar

…and included my twitter account in it :)

Since tweetboard is not working anymore, thought to sort it out myself. If you need the code feel free to ask me, and will be happy to send it over.

PS

Need to replace the “add me” button with “my tweets” button :)

The importance of customer data and social media

Data and Social Media

Findings from IBM showed that in the next three to five years, 82 percent of CMOs surveyed worldwide will increase their technology investment in social media, and 81 percent plan to focus on customer analytics and customer relationship management (CRM) solutions, two technologies designed to help them address the impending issues and concerns surrounding the growing amount of available marketing and customer data.

Source: emarketer