Archive for legal and social aspects

How The CIA Uses Social Media to Track How People Feel

CIA-FBI agent

How stable is China? What are people discussing and thinking in Pakistan? To answer these sorts of question, the U.S. government has turned to a rich source: social media.

The Associated Press reports that the CIA maintains a social-media tracking center operated out of an nondescript building in a Virginia industrial park. The intelligence analysts at the agency’s Open Source Center, who other agents refer to as “vengeful librarians,” are tasked with sifting through millions of tweets, Facebook messages, online chat logs, and other public data on the World Wide Web to glean insights into the collective moods of regions or groups abroad.

Sources:

Article: www.theatlantic.com

Featured image: elkbuntu

The importance of customer data and social media

Data and Social Media

Findings from IBM showed that in the next three to five years, 82 percent of CMOs surveyed worldwide will increase their technology investment in social media, and 81 percent plan to focus on customer analytics and customer relationship management (CRM) solutions, two technologies designed to help them address the impending issues and concerns surrounding the growing amount of available marketing and customer data.

Source: emarketer

AllThingsD and the note about tracking cookies

screenshot allthingsd tracking cookies note

 

This is how AllThingsD is exposing its users to a note about tracking cookies.

 

 

 

screenshot allthingsd tracking cookies note

Google said it was ad spamming, now Facebook is doing it!


Try to update your profile on facebook, or write a comment and you will see in realtime the ads changing according to the content of the message you just posted.
About 3 years ago i had this idea (and actually also realized a prototype – it still live on my website) then spoke about it while being interviewed by google and they said that this was ad spamming!!!!
How about now that facebook is doing it? Is it now cool?
Just wondering if that googler is now working for facebook :)

This link proves what i just said (even though it is a slightly different version of the original one, but the concept and technology is still there and it is very clear):

real time contextual targeting

Feel free to try :)

Advertisers Using Relevant Ads Score More Attention


Consciously or not, consumers spend 25% more time fixating on ads that are personally relevant to them. That’s according to a new study conducted by Yahoo and Innerscope Research, which examined the emotional and cognitive responses to online ads using biometric and eye-tracking measures.
“This research … sheds light on the nuances of when and why marketers should use behavioral [versus] contextual targeting or both,” said Lauren Weinberg, Yahoo’s senior director of strategic insights and research.

“If there is one thing the study makes exceedingly clear, it is that the combination of contextual and personal relevance is much greater than the sum of its parts,” Weinberg added. “By leveraging both methods of targeting simultaneously, advertisers assure that their message resonates emotionally and will be remembered.”

Read the full article…