Archive for innovation

Wasp Barcode Technologies Launches Free #QRCode Maker

July 28, 2011 Marco advertising, business, innovation, internet, mobile, qr code, technology, tracking

Free QR Code Maker Helps SMBs Communicate More Accurately and Efficiently

PLANO, TX–(Marketwire – Jul 27, 2011) – Wasp Barcode Technologies, a leading provider of small business productivity solutions, today announced the launch of a free QR code maker for small businesses. This new tool will allow SMBs to connect their online and offline marketing efforts quickly and easily. QR codes offer customers and prospects access to a company’s website, contact information, custom landing page, social media properties, and a number of other types of information.

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#QRCode Makes Entering Valpak and “HGTV Design Star” Sweepstakes a Snap!

July 28, 2011 Marco advertising, business, innovation, internet, mobile, qr code, technology, tracking

Use of QR codes – 2D barcodes that contains a call to action such as a link to a mobile Web site – has soared in popularity over the past two years, with conservative growth estimates ranging from 80,000 monthly scans two years ago to two million monthly scans, according to one of the industry’s leading providers.

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Saving by scanning: #QRCodes in the East End

July 28, 2011 Marco advertising, business, innovation, internet, mobile, qr code, technology

Businesses in Rochester’s East End are turning to an up-and-coming technology to help cater to their tech-savvy customers — even offering them exclusive deals.

QR Codes are popping up on storefronts all around downtown. A local marketing company designed the codes for the East End Marketing Committee.

According to the marketing firm that designed the QR Codes for the East End businesses, they’re the only ones in the greater Rochester area doing something like this.

Not only does it connect a smart phone user to information on all the businesses in the area — it also gives them special offers they can’t find anywhere else.

“It gets people to start scanning — that’s the idea.” As the president of a Rochester marketing firm, innovation is in Michael Philipson’s DNA. “We like to be really out there with new, emerging methods of engagement with clients and consumers, because these days you have to be available on many channels to people.”

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What do you think of #QRcodes?

July 15, 2011 Marco advertising, business, innovation, internet, mobile, qr code, technology, tracking, usability

View the final results of the LinkedIn Poll, “What do you think of QR codes ?”

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#QRcode, #NFC (near field comm.), #AR (augmented reality)

July 14, 2011 Marco advertising, business, innovation, internet, technology, usability

Vote or view the results of this survey.
Which one between QRcode, NFC, AR is going to be the best solutions for all: advertisers, publishers, and users/customers?
Short, medium and long term leads to different opinions.
Also budget and technology is a main differentiator.
Will an integration of the three technologies be always possible and will it always work?
Feel free to vote and add your comment ;)
Thank you!

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