Archive for analysis

The benefits of sorting data

November 6, 2011 Marco analysis, business, data, internet, marketing, statistics, technology, tracking, web analytics
sorting data

Sorting also can streamline processing. comScore sorts URL data to minimize Web site taxonomy lookups. Instead of loading the 40 URLs for Web site pages in the order they were visited during a session, sorting might reveal that 20 of those pages were on Facebook, 12 were on GMail and the balance were at NYTimes.com. The sorted data would trigger just three site lookups whereas unsorted data might trigger many redundant lookups if the visitor bounced back and forth among just a few sites. “That saves a lot of CPU time and a lot of effort,” Brown says. It’s possible to sort data with SQL statements, and custom scripts, but sorting is also a common feature in data-integration software from IBM, Informatica, Oracle, SAP, SAS, Syncsort, and others. At truly large scale, Hadoop is an option for sorting and other processing steps.

Sources:

Article: informationweek.com

Image: john norris

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How The CIA Uses Social Media to Track How People Feel

November 6, 2011 Marco analysis, data, internet, legal and social aspects, media, mobile, news, privacy, social, statistics, targeting, technology, tracking, web analytics
CIA-FBI agent

How stable is China? What are people discussing and thinking in Pakistan? To answer these sorts of question, the U.S. government has turned to a rich source: social media.

The Associated Press reports that the CIA maintains a social-media tracking center operated out of an nondescript building in a Virginia industrial park. The intelligence analysts at the agency’s Open Source Center, who other agents refer to as “vengeful librarians,” are tasked with sifting through millions of tweets, Facebook messages, online chat logs, and other public data on the World Wide Web to glean insights into the collective moods of regions or groups abroad.

Sources:

Article: www.theatlantic.com

Featured image: elkbuntu

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The importance of customer data and social media

November 1, 2011 Marco advertising, analysis, business, data, internet, legal and social aspects, marketing, media, mobile, privacy, social, statistics, targeting, technology, tracking, web analytics
Data and Social Media

Findings from IBM showed that in the next three to five years, 82 percent of CMOs surveyed worldwide will increase their technology investment in social media, and 81 percent plan to focus on customer analytics and customer relationship management (CRM) solutions, two technologies designed to help them address the impending issues and concerns surrounding the growing amount of available marketing and customer data.

Source: emarketer

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The top 50 of the 147 superconnected companies

October 23, 2011 Marco analysis, business, internet

Source: NewScientist

When the team further untangled the web of ownership, it found much of it tracked back to a “super-entity” of 147 even more tightly knit companies – all of their ownership was held by other members of the super-entity – that controlled 40 per cent of the total wealth in the network. “In effect, less than 1 per cent of the companies were able to control 40 per cent of the entire network,” says Glattfelder. Most were financial institutions. The top 20 included Barclays Bank, JPMorgan Chase & Co, and The Goldman Sachs Group.

1. Barclays plc
2. Capital Group Companies Inc
3. FMR Corporation
4. AXA
5. State Street Corporation
6. JP Morgan Chase & Co
7. Legal & General Group plc
8. Vanguard Group Inc
9. UBS AG
10. Merrill Lynch & Co Inc
11. Wellington Management Co LLP
12. Deutsche Bank AG
13. Franklin Resources Inc
14. Credit Suisse Group
15. Walton Enterprises LLC
16. Bank of New York Mellon Corp
17. Natixis
18. Goldman Sachs Group Inc
19. T Rowe Price Group Inc
20. Legg Mason Inc
21. Morgan Stanley
22. Mitsubishi UFJ Financial Group Inc
23. Northern Trust Corporation
24. Société Générale
25. Bank of America Corporation
26. Lloyds TSB Group plc
27. Invesco plc
28. Allianz SE 29. TIAA
30. Old Mutual Public Limited Company
31. Aviva plc
32. Schroders plc
33. Dodge & Cox
34. Lehman Brothers Holdings Inc*
35. Sun Life Financial Inc
36. Standard Life plc
37. CNCE
38. Nomura Holdings Inc
39. The Depository Trust Company
40. Massachusetts Mutual Life Insurance
41. ING Groep NV
42. Brandes Investment Partners LP
43. Unicredito Italiano SPA
44. Deposit Insurance Corporation of Japan
45. Vereniging Aegon
46. BNP Paribas
47. Affiliated Managers Group Inc
48. Resona Holdings Inc
49. Capital Group International Inc
50. China Petrochemical Group Company

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Media and entertainment: growth of Asia (China is the place to be)

June 25, 2011 Marco advertising, analysis, business, innovation, internet, statistics, technology
Infographic about media and entertainment market in terms of value

Was reading this article Digital to drive media growth in ‘golden age for the empowered consumer’ and decided to show the info in a slightly different way.

This led to the creation of my first infographic.

Media and entertainment: Asia’s growth (China will soon be the market leader of the APAC region in terms of market value).

Thanks to the data provided by “brandrepublic” and “PricewaterhouseCoopers LLP, Wilkofsky Gruen Associates” I did some maths and stats, some charts and arts ;) and realized the below infographic.

Main message? China is the place to be!

I strongly recommend to read this article as well: Digital to drive media growth in ‘golden age for the empowered consumer’

Click on the image below to make it bigger :)

Enjoy :)

Infographic about media and entertainment market in terms of value

Infographic about media and entertainment market in terms of value

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