Archive for advertising

QR Code Pros Changes Name to Liqueo #qrcodes

July 29, 2011 Marco 2d barcode, advertising, business, innovation, internet, mobile, qr code, technology, tracking

Liqueo Inc., formerly QR Code Pros, Inc., announced today that it has changed its business name to Liqueo, Inc. effective July 24, 2011.

Liqueo’ CEO says: “Our objective is to provide our customers with an intuitive self-service platform that masks the complexities of mobile technology without compromising on features and flexibility. To that end, we are also preparing to launch vertical-specific offerings that will enable our customers to be up and running in no time with a mobile marketing campaign tailored specifically to their industry, for example: car dealerships.”

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Why you should think about your #QRcode

July 29, 2011 Marco 2d barcode, advertising, business, innovation, internet, mobile, qr code, technology, tracking

A few weeks ago our Gen Y-er went to the Good Food and Wine Show in Sydney. It was more an exercise of “pretend to look interested to get free wine samples”, but she had a good time anyway.

While stumbling around the convention centre, she came across a few wineries that were using QR (Quick Response) codes on all their labels. With a quick scan you access info inc grape variety, tasting and wine making notes, pictures of where the grape was grown, food pairings and much more. Would she be more likely to buy a wine that had a QR reader? You bet. Would she have searched for the winery on Facebook or their website to get this information? No way.

QR codes are expected to achieve widespread use this year and having a website will no longer be enough.

QR codes give people immediate access to what’s relevant to what they’re doing right that second. People are more open to using apps and mobile devices for everyday transactions as they become more comfortable with their online and offline worlds colliding. They instantly connect a person’s real world with the brand’s online world.

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Headstone Companies Take Notice of #QRCodes

July 29, 2011 Marco 2d barcode, advertising, business, innovation, mobile, qr code, technology

Technology is changing how we remember our loved ones who have passed away. QR codes — or bar codes — are being placed on cemetery headstones.
A gravestone maker in Washington state is the first to come up with these laser engraved QR code tags for headstones. He’s sold about 50 tags so far.

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Taco Bell Wraps Food With #QRCodes and MTV

July 28, 2011 Marco advertising, business, innovation, internet, mobile, qr code, technology, tracking

Christopher Heine | July 27, 2011

Taco Bell’s burrito and gordita meal boxes and large soda cups will come adorned with a QR code until Aug. 28 in a co-branded deal with MTV’s Video Music Awards (VMAs). If smart phone users scan the code, they’ll be taken to a mobile site with exclusive content from music artists Wallpaper and Chiddy Bang, including performance videos and interviews.

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Wasp Barcode Technologies Launches Free #QRCode Maker

July 28, 2011 Marco advertising, business, innovation, internet, mobile, qr code, technology, tracking

Free QR Code Maker Helps SMBs Communicate More Accurately and Efficiently

PLANO, TX–(Marketwire – Jul 27, 2011) – Wasp Barcode Technologies, a leading provider of small business productivity solutions, today announced the launch of a free QR code maker for small businesses. This new tool will allow SMBs to connect their online and offline marketing efforts quickly and easily. QR codes offer customers and prospects access to a company’s website, contact information, custom landing page, social media properties, and a number of other types of information.

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