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<channel>
	<title>Marco De Cesaris &#187; advertising</title>
	<atom:link href="http://www.marcodecesaris.com/category/advertising/feed" rel="self" type="application/rss+xml" />
	<link>http://www.marcodecesaris.com</link>
	<description>Just another way... to waste my time and not live my life :)</description>
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			<item>
		<title>Has the internet made “the surveillance society” inevitable?</title>
		<link>http://www.marcodecesaris.com/has-the-internet-made-%e2%80%9cthe-surveillance-society%e2%80%9d-inevitable-12.html</link>
		<comments>http://www.marcodecesaris.com/has-the-internet-made-%e2%80%9cthe-surveillance-society%e2%80%9d-inevitable-12.html#comments</comments>
		<pubDate>Thu, 19 Nov 2009 19:38:25 +0000</pubDate>
		<dc:creator>Marco</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[legal and social aspects]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[surveillance]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://www.marcodecesaris.com/?p=12</guid>
		<description><![CDATA[This article was originally published in May 2008.
There are 1,319,872,109 internet users in the world [1], and most of them are not perfectly aware of “the surveillance society”, of its laws and regulations. When protection against terrorism and personal safety are involved, people accept the notion of a surveillance society, however when the focus shifts [...]]]></description>
		<wfw:commentRss>http://www.marcodecesaris.com/has-the-internet-made-%e2%80%9cthe-surveillance-society%e2%80%9d-inevitable-12.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Very basic example of tracking (no cookies in this case)</title>
		<link>http://www.marcodecesaris.com/really-basic-example-of-tracking-no-cookies-in-this-case-207.html</link>
		<comments>http://www.marcodecesaris.com/really-basic-example-of-tracking-no-cookies-in-this-case-207.html#comments</comments>
		<pubDate>Sun, 08 Nov 2009 19:13:06 +0000</pubDate>
		<dc:creator>Marco</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[coding]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[legal and social aspects]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[browser detection]]></category>
		<category><![CDATA[client-side]]></category>
		<category><![CDATA[cookies]]></category>
		<category><![CDATA[ID]]></category>
		<category><![CDATA[ip address]]></category>
		<category><![CDATA[javascript]]></category>
		<category><![CDATA[object]]></category>
		<category><![CDATA[php]]></category>
		<category><![CDATA[property]]></category>
		<category><![CDATA[server-side]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://www.marcodecesaris.com/?p=207</guid>
		<description><![CDATA[Hi everybody,
thanks for reading this post.
Here is an example of basic tracking.
I used javascript and some php.
If you click on the link below (please be aware that is just a rough page!!! don&#8217;t expect a web designer work for this  ) you will be redirected on a page where the basic of tracking is [...]]]></description>
		<wfw:commentRss>http://www.marcodecesaris.com/really-basic-example-of-tracking-no-cookies-in-this-case-207.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Websites and tools that I regularly use for my analysis and reports</title>
		<link>http://www.marcodecesaris.com/websites-and-tools-that-i-regularly-use-for-my-analysis-and-reports-197.html</link>
		<comments>http://www.marcodecesaris.com/websites-and-tools-that-i-regularly-use-for-my-analysis-and-reports-197.html#comments</comments>
		<pubDate>Thu, 13 Aug 2009 00:38:18 +0000</pubDate>
		<dc:creator>Marco</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[legal and social aspects]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[addict-o-matic]]></category>
		<category><![CDATA[adplanner]]></category>
		<category><![CDATA[adsense]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[alerts]]></category>
		<category><![CDATA[alexa]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[ansa]]></category>
		<category><![CDATA[avinash]]></category>
		<category><![CDATA[baidu]]></category>
		<category><![CDATA[bbc]]></category>
		<category><![CDATA[Bloomberg]]></category>
		<category><![CDATA[bristol]]></category>
		<category><![CDATA[bronto]]></category>
		<category><![CDATA[cambridge]]></category>
		<category><![CDATA[chrome]]></category>
		<category><![CDATA[college]]></category>
		<category><![CDATA[compete]]></category>
		<category><![CDATA[coremetrics]]></category>
		<category><![CDATA[corriere della sera]]></category>
		<category><![CDATA[delicious]]></category>
		<category><![CDATA[desktop]]></category>
		<category><![CDATA[dictionary]]></category>
		<category><![CDATA[digg]]></category>
		<category><![CDATA[docs]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[faststats]]></category>
		<category><![CDATA[feedburner]]></category>
		<category><![CDATA[feedreader3]]></category>
		<category><![CDATA[fiddler]]></category>
		<category><![CDATA[filezilla]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[friendfeed]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google mail]]></category>
		<category><![CDATA[html.it]]></category>
		<category><![CDATA[iabuk]]></category>
		<category><![CDATA[images]]></category>
		<category><![CDATA[insights for search]]></category>
		<category><![CDATA[kaushik]]></category>
		<category><![CDATA[la sapienza]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[livemocha]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[maps]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[nielsen]]></category>
		<category><![CDATA[Omniture]]></category>
		<category><![CDATA[opera]]></category>
		<category><![CDATA[oxfordparavia]]></category>
		<category><![CDATA[piwik]]></category>
		<category><![CDATA[plymouth]]></category>
		<category><![CDATA[reports]]></category>
		<category><![CDATA[reuters]]></category>
		<category><![CDATA[ristorante paradiso]]></category>
		<category><![CDATA[Rome]]></category>
		<category><![CDATA[sophus3]]></category>
		<category><![CDATA[sourceforge]]></category>
		<category><![CDATA[spad]]></category>
		<category><![CDATA[spotify]]></category>
		<category><![CDATA[spss]]></category>
		<category><![CDATA[sqlyog]]></category>
		<category><![CDATA[sugarcrm]]></category>
		<category><![CDATA[talk]]></category>
		<category><![CDATA[taltac2]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[translate]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[tweetmeme]]></category>
		<category><![CDATA[tweetstats]]></category>
		<category><![CDATA[twist]]></category>
		<category><![CDATA[twitpic]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[ucl]]></category>
		<category><![CDATA[university]]></category>
		<category><![CDATA[w3school]]></category>
		<category><![CDATA[webmaster tools]]></category>
		<category><![CDATA[website optimizer]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[webtrends]]></category>
		<category><![CDATA[wikipedia]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[yahoo web analytics]]></category>
		<category><![CDATA[youku]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.marcodecesaris.com/?p=197</guid>
		<description><![CDATA[Here is a list of websites and tools that I regularly use for my analysis and reports, but not only for this purpose… actually I use these websites also for my own private interest 
ENJOY!
Please feel free to add comments and don’t hesitate to suggest additional tools/websites.
CLICK HERE to see the list.
Thanks 

   [...]]]></description>
		<wfw:commentRss>http://www.marcodecesaris.com/websites-and-tools-that-i-regularly-use-for-my-analysis-and-reports-197.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web Analytics by Avinash Kaushik</title>
		<link>http://www.marcodecesaris.com/web-analytics-by-avinash-kaushik-106.html</link>
		<comments>http://www.marcodecesaris.com/web-analytics-by-avinash-kaushik-106.html#comments</comments>
		<pubDate>Mon, 27 Jul 2009 22:26:34 +0000</pubDate>
		<dc:creator>Marco</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[avinash]]></category>
		<category><![CDATA[e-metrics]]></category>
		<category><![CDATA[kaushik]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Optimization]]></category>

		<guid isPermaLink="false">http://www.marcodecesaris.com/?p=106</guid>
		<description><![CDATA[A very interesting video about web analytics! This is a must for all of you interested in web analytics and information management and business optimization!


    
    
		a2a_linkname="Web Analytics by Avinash Kaushik";
		a2a_linkurl="http://www.marcodecesaris.com/web-analytics-by-avinash-kaushik-106.html";
				    
    

	]]></description>
		<wfw:commentRss>http://www.marcodecesaris.com/web-analytics-by-avinash-kaushik-106.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>70 percent of online British adults go online while watching TV</title>
		<link>http://www.marcodecesaris.com/70-percent-of-online-british-adults-go-online-while-watching-tv-105.html</link>
		<comments>http://www.marcodecesaris.com/70-percent-of-online-british-adults-go-online-while-watching-tv-105.html#comments</comments>
		<pubDate>Thu, 23 Jul 2009 20:02:07 +0000</pubDate>
		<dc:creator>Marco</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[cross channel]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[traditional channel]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[web and tv]]></category>

		<guid isPermaLink="false">http://www.marcodecesaris.com/?p=105</guid>
		<description><![CDATA[Nearly 70 percent of online British adults who watch television (69 percent) go online while doing so, with 21 percent of 16-24 year olds always using the Internet while watching TV
And even if you don&#8217;t set up a special landing page, you are still able to indirectly track it!  
Source: blinkx research

   [...]]]></description>
		<wfw:commentRss>http://www.marcodecesaris.com/70-percent-of-online-british-adults-go-online-while-watching-tv-105.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Omniture Test and Target &#8211; an amazing tool!</title>
		<link>http://www.marcodecesaris.com/omniture-test-and-target-an-amazing-tool-104.html</link>
		<comments>http://www.marcodecesaris.com/omniture-test-and-target-an-amazing-tool-104.html#comments</comments>
		<pubDate>Thu, 23 Jul 2009 19:49:20 +0000</pubDate>
		<dc:creator>Marco</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[e-metrics]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[Omniture]]></category>
		<category><![CDATA[Optimization]]></category>
		<category><![CDATA[Targeting]]></category>
		<category><![CDATA[Test and Target]]></category>
		<category><![CDATA[Testing]]></category>

		<guid isPermaLink="false">http://www.marcodecesaris.com/?p=104</guid>
		<description><![CDATA[This is a fantastic tool! It is the next step for analytics! This tool allows you to do many different kind of tests on your website (A/B, MVT, and so on) + also allows you to target your visitors with relevant content to them! In my opinion it is a must!
Omniture Test&#38;Target™ gives marketers the [...]]]></description>
		<wfw:commentRss>http://www.marcodecesaris.com/omniture-test-and-target-an-amazing-tool-104.html/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Online Advertising</title>
		<link>http://www.marcodecesaris.com/online-advertising-102.html</link>
		<comments>http://www.marcodecesaris.com/online-advertising-102.html#comments</comments>
		<pubDate>Mon, 25 May 2009 11:44:45 +0000</pubDate>
		<dc:creator>Marco</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[spend]]></category>

		<guid isPermaLink="false">http://www.marcodecesaris.com/?p=102</guid>
		<description><![CDATA[
    
    
		a2a_linkname="Online Advertising";
		a2a_linkurl="http://www.marcodecesaris.com/online-advertising-102.html";
				    
    

	]]></description>
		<wfw:commentRss>http://www.marcodecesaris.com/online-advertising-102.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Facebook ha 200 milioni di utenti</title>
		<link>http://www.marcodecesaris.com/facebook-ha-200-milioni-di-utenti-93.html</link>
		<comments>http://www.marcodecesaris.com/facebook-ha-200-milioni-di-utenti-93.html#comments</comments>
		<pubDate>Sun, 12 Apr 2009 08:31:18 +0000</pubDate>
		<dc:creator>Marco</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[legal and social aspects]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://www.marcodecesaris.com/?p=93</guid>
		<description><![CDATA[In meno di due mesi e&#8217; salito di altri 25 milioni
(ANSA) &#8211; ROMA, 10 APR &#8211; In meno di due mesi Facebook e&#8217;  cresciuto di altri 25 milioni, tragliando il traguardo dei  200 milioni di iscritti. La &#8221;rete sociale&#8221; sfida ormai le  potenze mondiali in termini di popolazione: sarebbe ora il  [...]]]></description>
		<wfw:commentRss>http://www.marcodecesaris.com/facebook-ha-200-milioni-di-utenti-93.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fiat 500 by Diesel &#8211; Limited Edition</title>
		<link>http://www.marcodecesaris.com/fiat-500-by-diesel-limited-edition-86.html</link>
		<comments>http://www.marcodecesaris.com/fiat-500-by-diesel-limited-edition-86.html#comments</comments>
		<pubDate>Fri, 14 Nov 2008 18:38:48 +0000</pubDate>
		<dc:creator>Marco</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[made in Italy]]></category>
		<category><![CDATA[500]]></category>
		<category><![CDATA[Diesel]]></category>
		<category><![CDATA[edition]]></category>
		<category><![CDATA[Fiat]]></category>
		<category><![CDATA[Fiat 500 by Diesel]]></category>
		<category><![CDATA[limited]]></category>

		<guid isPermaLink="false">http://www.marcodecesaris.com/?p=86</guid>
		<description><![CDATA[The perfect synergy of the &#8220;Made in Italy&#8221;. Limited edition: only 10,000 copies in two years. No more words. Watch the video below and link 1 and link 2!
Enjoy Fiat 500 by Diesel &#8211; Limited Edition!  
(images: &#8220;diesel&#8221; courtesy of aleksandar; &#8220;fiat&#8221; courtesy of luckytom).


    
    
		a2a_linkname="Fiat 500 [...]]]></description>
		<wfw:commentRss>http://www.marcodecesaris.com/fiat-500-by-diesel-limited-edition-86.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Chrome: Trend in browser usage (October 2008)</title>
		<link>http://www.marcodecesaris.com/google-chrome-trend-in-browser-usage-october-2008-84.html</link>
		<comments>http://www.marcodecesaris.com/google-chrome-trend-in-browser-usage-october-2008-84.html#comments</comments>
		<pubDate>Thu, 06 Nov 2008 23:56:19 +0000</pubDate>
		<dc:creator>Marco</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[legal and social aspects]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[browsers]]></category>
		<category><![CDATA[chrome]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[toolbar]]></category>
		<category><![CDATA[usage]]></category>

		<guid isPermaLink="false">http://www.marcodecesaris.com/?p=84</guid>
		<description><![CDATA[Browser Statistics Month by Month




2008
IE7
IE6
Chrome
Fx
Moz
S
O


October
26.9%
20.2%
3.0%
44.0%
0.4%
2.8%
2.2%


September
26.3%
22.3%
3.1%
42.6%
0.5%
2.7%
2.0%




Two months are already gone since the launch of Google Chrome. Its market share still around 3% (source: w3school accessed on the 6th of November 2008). From the data available, we can see how IE still losing market share. Users who leave IE6 (-2.1%) are more than the ones who move [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
