Archive for advertising

Facebook Reveals its User-Tracking Secrets

Facebook logo

  • Facebook doesn’t track everybody the same way. It uses different methods for members who have signed in and are using their accounts, members who are logged-off and non-members.
  • The first time you arrive at any Facebook.com page, the company inserts cookies in your browser. If you sign up for an account, it inserts two types of cookies. If you don’t set up an account, it only inserts one of the two types.
  • These cookies record every time you visit another website that uses a Facebook Like button or other Facebook plugin — which work together with the cookies to note the time, date and website being visited. Unique characteristics that identify your computer are also recorded.
  • Facebook keeps logs that record your past 90 days of activity. It deletes entries older than 90 days.
  • If you are logged into a Facebook account, your name, email address, friends and all of the other data in your Facebook profile is also recorded.

    Source and full article: Mashable

The importance of customer data and social media

Data and Social Media

Findings from IBM showed that in the next three to five years, 82 percent of CMOs surveyed worldwide will increase their technology investment in social media, and 81 percent plan to focus on customer analytics and customer relationship management (CRM) solutions, two technologies designed to help them address the impending issues and concerns surrounding the growing amount of available marketing and customer data.

Source: emarketer

Server-Side Cookies vs Client-Side Cookies

cookie

Here the main differences:

Server-side cookies are persistent data, similar to the usual client-side cookies. Whereas the size of cookies on the client is restricted to four kilobytes per cookie, 300 cookies in total, and 30 per server or domain, server-side cookies do NOT have any size or quantity restrictions.

Server-side cookies consist of large datasets that are customized and stored on the server. They are not transferred between client and server.

Source: SAP

qrcode in punta cana


I would never expect something like that: an advertising including qrcode in punta cana.
Of course this place is aimed to foreigners on holiday here…but still…it was very surprising especially if you think that rarely you see qrcodes in places like London.

PS
of course there was no optimised CTA, but just a simple link to their website.

qrcode in punta cana

qrcode in punta cana

Posted with WordPress for BlackBerry.

How to Use #QRCodes to Build Your Business


QR codes have gotten a lot of buzz lately, but can they really help you grow your business?
[...]
If you haven’t thought about using them, consider it, because QR codes allow you to provide relevant information to prospective customers instantly.

- How They Work

- How They Can Work for Your Business

SEO;
Sharing and Community Building;
Calls to Action;

Read the full article here