Archive for the ‘advertising’ Category

Fiat 500 by Diesel - Limited Edition

Friday, November 14th, 2008

Diesel JeansLogo FiatThe perfect synergy of the “Made in Italy”. Limited edition: only 10,000 copies in two years. No more words. Watch the video below and link 1 and link 2!

Enjoy Fiat 500 by Diesel - Limited Edition! ;)

(images: “diesel” courtesy of aleksandar; “fiat” courtesy of luckytom).

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Google Chrome: Trend in browser usage (October 2008)

Friday, November 7th, 2008

Browser Statistics Month by Month


2008 IE7 IE6 Chrome Fx Moz S O
October 26.9% 20.2% 3.0% 44.0% 0.4% 2.8% 2.2%
September 26.3% 22.3% 3.1% 42.6% 0.5% 2.7% 2.0%



Logo Google ChromeTwo months are already gone since the launch of Google Chrome. Its market share still around 3% (source: w3school accessed on the 6th of November 2008). From the data available, we can see how IE still losing market share. Users who leave IE6 (-2.1%) are more than the ones who move on IE7 (+0.6%). The winner in this battle still Firefox that gained 1.4% of the market share.

One of the reasons why Google Chrome’s market share isn’t increased yet it is probably because of the missing google toolbar. Many users still complaining about this problem and most of them said they won’t use Google Chrome until the Google toolbar is available.

Ciao :)

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Derren Brown - Subliminal Advertising

Wednesday, September 24th, 2008

I was surfing you tube as usual looking for videos about advertising and marketing. I found this amazing video from Derren Brown about Subliminal Advertising. He predicted the behaviour of two creatives. You must see it! Unbelievable! :)

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Billboards That Look Back - “article in 10 words”

Saturday, May 31st, 2008

by Marco De Cesaris

I am going to try a new way to summarize information.

I just read an article very interesting about (once again) surveillance society and advertising. But this time is about billboards.

Few months ago I realized a project for the module “internet technologies” and this project is a website called “content analyzer“. It is a basic/easy/simple way to analyze text. Mainly it retrieves the statistics of a document (e.g. how may words in the document, frequency of each single word, sorting by Alpha or Frequency). You can try it by yourself clicking on the link above.

Here the analysis of the original article (that you can find on nytimes.com)

“Billboards That Look Back”

Unique words:595
Total words:1443

Freq. Word

12 CAMERAS
10 BILLBOARDS
9 PEOPLE
8 ADVERTISING
8 DIGITAL
8 BILLBOARD
8 QUIVIDI
7 CAMERA
6 COMPANIES
5 TECHNOLOGY

————————————–
21 IS
18 IT
18 THEY
15 ARE
13 SAID
8 BE
7 SAY
7 I
7 HAS
7 YOU
6 WE
6 HE
6 COULD

I decided to take the first 10 nouns and all the verbs and subjects from the top list down to the last noun i chose (in this case “technology”).

You can choose as many words as you like, but to keep it as a summarization, i decided to stop at the first 10 nouns.

This analysis is really a basic one, and it can be modified/improved in many different ways.

Below is the complete statistical result:

(more…)

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The innovation of Google in online advertising

Thursday, May 29th, 2008

Today (as every day) I got up with a main goal: don’t login on my blog :) but after checking my feeds aggregator, I found an interesting article about google and online advertising.

And now I am here writing something about that great article:

All innovation looks inevitable, except while it’s happening.

Google introduced clickthrough rate, as a measure of the ad’s relevance, into the ranking algorithm. So if an ad with a lower bid per click got clicked more often, it would rank higher.

The result — a lower bid ad with more clicks generated more revenue than a higher bid ad with fewer clicks.

That “economy” turned Google into the great money-making machine that it is today.

What’s notable is that Google didn’t invent search or auction-based pay-per-click advertising — their innovation was perfecting it.

This is a ‘must be read’ article.
What next then?
Will it be with the Semantic Web?

(more…)

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