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Marco De Cesaris – what my colleagues think about me

March 7, 2012 Marco advertising, analysis, business, data, education, innovation, internet, made in Italy, marketing, media, mobile, social, statistics, targeting, technology, tracking, web analytics
Marco De Cesaris - what my colleagues think about me

The below words cloud was built according to the public feedbacks provided by my colleagues and appearing on my linkedin profile and yahoo internal system.

This is how it was built:

 

1. all the feedbacks were collected;


2. all the “feedbacks text” was copied and pasted into “content analyzer” (a tool that i built few years back while at university).

3. all the words appearing in the feedbacks were automatically weighted through content analyzer associating frequency to each single word.

4. in order to graphically build the words cloud, the results from content analyzer were copied and pasted directly into wordle.

5. below is the result :)

Source: public recommendations from Linkedin and YahooMarco De Cesaris - what my colleagues think about me

Marco De Cesaris - what my colleagues think about me

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Marco De Cesaris – Cloud CV 2012

March 7, 2012 Marco advertising, analysis, business, data, education, Extra, innovation, internet, made in Italy, marketing, media, mobile, privacy, qr code, social, statistics, targeting, technology, tracking, web analytics
Cloud CV Expertise 2012 - Marco De Cesaris

The below words cloud was built according to my CV.

This is how it was built:

 

1. all the words appearing in the cv were copied and pasted into “content analyzer” (a tool that i built few years back while at university).

2. all the words appearing in the cv were automatically weighted through content analyzer associating frequency to each single word.

3. in order to graphically build the words cloud, the results from content analyzer were copied and pasted directly into wordle.

4. below is the result :)

Cloud CV Expertise 2012 - Marco De Cesaris

Marco De Cesaris CV Expertise 2012

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Facebook Reveals its User-Tracking Secrets

November 19, 2011 Marco advertising, business, cookies, data, internet, marketing, media, privacy, social, statistics, targeting, technology, tracking, web analytics
Facebook logo

  • Facebook doesn’t track everybody the same way. It uses different methods for members who have signed in and are using their accounts, members who are logged-off and non-members.
  • The first time you arrive at any Facebook.com page, the company inserts cookies in your browser. If you sign up for an account, it inserts two types of cookies. If you don’t set up an account, it only inserts one of the two types.
  • These cookies record every time you visit another website that uses a Facebook Like button or other Facebook plugin — which work together with the cookies to note the time, date and website being visited. Unique characteristics that identify your computer are also recorded.
  • Facebook keeps logs that record your past 90 days of activity. It deletes entries older than 90 days.
  • If you are logged into a Facebook account, your name, email address, friends and all of the other data in your Facebook profile is also recorded.

    Source and full article: Mashable

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The importance of customer data and social media

November 1, 2011 Marco advertising, analysis, business, data, internet, legal and social aspects, marketing, media, mobile, privacy, social, statistics, targeting, technology, tracking, web analytics
Data and Social Media

Findings from IBM showed that in the next three to five years, 82 percent of CMOs surveyed worldwide will increase their technology investment in social media, and 81 percent plan to focus on customer analytics and customer relationship management (CRM) solutions, two technologies designed to help them address the impending issues and concerns surrounding the growing amount of available marketing and customer data.

Source: emarketer

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Server-Side Cookies vs Client-Side Cookies

November 1, 2011 Marco advertising, business, cookies, internet, targeting, technology, tracking, web analytics
cookie

Here the main differences:

Server-side cookies are persistent data, similar to the usual client-side cookies. Whereas the size of cookies on the client is restricted to four kilobytes per cookie, 300 cookies in total, and 30 per server or domain, server-side cookies do NOT have any size or quantity restrictions.

Server-side cookies consist of large datasets that are customized and stored on the server. They are not transferred between client and server.

Source: SAP

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