Marco De Cesaris

Nearly 70 percent of online British adults who watch television (69 percent) go online while doing so, with 21 percent of 16-24 year olds always using the Internet while watching TV

And even if you don’t set up a special landing page, you are still able to indirectly track it!

Source: blinkx research

Tags: advertising, cross channel, interaction, internet, media, traditional channel, tv, web and tv

This entry was posted on Thursday, July 23rd, 2009 at 9:02 pm and is filed under advertising, internet, web analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.