[...] A variety of major events were streamed live over the internet in response to the changing viewing habits of consumers, which may mean TV analyticssolutions also need to take
Real-Time Ad Market: From $2 Billion to $9 Billion
RTB and guaranteed delivery Below is the words cloud of the full article from adage.com: How the Real-Time Ad Market Grows From $2 Billion to $9 Billion
Music, big data, and social media
building a more intimate community of a million of the most loyal “little monsters” is worth a lot more in dollars and publicity than tens of millions of Twitter and
Science as a Strategy – Daniel Tunkelang
An extract of a very interesting presentation by Daniel Tunkelang Ask the right questions. Practice good data hygiene. Don’t argue when you can experiment! Read full article and watch video
Is your social media working?
[..] Measuring social media’s impact is complex, requiring a more sophisticated appreciation of how social media fits into the broader marketing landscape. A tweet may lead a customer to a
Online video market boomed over the last 12 months
[...] A variety of major events were streamed live over the internet in response to the changing viewing habits of consumers, which may mean TV analyticssolutions also need to take this into account.
Research from Ooyala noted it was a landmark year for online video on many fronts. The London Olympics broke several records, with streaming available via NBC in the US and from the host broadcaster the BBC in other parts of the world. The BBC noted it alone served 55 million viewers during the 16 days of competition. [...]
Below is a words cloud of the original article:
2012 ‘a record-breaking year’ for online video
words cloud: online video
Real-Time Ad Market: From $2 Billion to $9 Billion
RTB and guaranteed delivery
Below is the words cloud of the full article from adage.com: How the Real-Time Ad Market Grows From $2 Billion to $9 Billion
RTB growth (words cloud)
Music, big data, and social media
building a more intimate community of a million of the most loyal “little monsters” is worth a lot more in dollars and publicity than tens of millions of Twitter and Facebook contacts.
Below is the words cloud version of the original article posted on South China Morning Post: The Brain Behind Lady Gaga’s Big Data
Word Cloud: music, big data, and social media
Science as a Strategy – Daniel Tunkelang
An extract of a very interesting presentation by Daniel Tunkelang
- Ask the right questions.
- Practice good data hygiene.
- Don’t argue when you can experiment!
Read full article and watch video on LinkedIn
Is your social media working?
[..] Measuring social media’s impact is complex, requiring a more sophisticated appreciation of how social media fits into the broader marketing landscape.
A tweet may lead a customer to a website; a television ad may resonate after the customer reads a comment on a site; and a billboard may encourage a customer to “like” a Facebook page later in the day. [..]
Source: Financial Times
