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Marco De Cesaris – expertise, portfolio of clients/companies he worked for

Marco De Cesaris expertise/clients

Marco De Cesaris is a marketing and digital expert with more than 14 years professional experience covering a broad range of disciplines including marketing, advertising, and “intelligence” solutions. His international

Online video market boomed over the last 12 months

video icon

[...] A variety of major events were streamed live over the internet in response to the changing viewing habits of consumers, which may mean TV analyticssolutions also need to take

Real-Time Ad Market: From $2 Billion to $9 Billion

Image of real time bidding: timer, megaphone and banner

RTB and guaranteed delivery Below is the words cloud of the full article from adage.com: How the Real-Time Ad Market Grows From $2 Billion to $9 Billion    

Music, big data, and social media

Music, big data, and social media

building a more intimate community of a million of the most loyal “little monsters” is worth a lot more in dollars and publicity than tens of millions of Twitter and

Science as a Strategy – Daniel Tunkelang

Science as a strategy

An extract of a very interesting presentation by Daniel Tunkelang Ask the right questions. Practice good data hygiene. Don’t argue when you can experiment! Read full article and watch video

Marco De Cesaris – expertise, portfolio of clients/companies he worked for

Marco De Cesaris expertise/clients
Marco De Cesaris expertise/clients

Marco De Cesaris expertise/clients

Marco De Cesaris is a marketing and digital expert with more than 14 years professional experience covering a broad range of disciplines including marketing, advertising, and “intelligence” solutions. His international career has been shaped across different industries through a variety of companies such as Yahoo, Fiat, Volkswagen, King, P&G, BBDO, Paramount, Apple, etc… teaching him how to think from several different perspectives: client, media/publisher, agency.

With the main focus on marketing, technology, data, analytics and innovative solutions his capabilities and creativity are harmoniously supported with excellent technical and commercial skills. A degree in Business and Economics followed by a Master in Digital Communication and Publishing at UCL academically accompany his passion for his job.

After being headhunted by Yahoo EMEA while working at FIAT Group, he was then sent on assignment to Yahoo Taiwan at the end of 2011, and in 2012 he was then hired by BBDO Proximity in order to lead Data Strategy and Analytics for the groundbreaking and most innovative and multi-award winning Volkswagen project in China (People’s Car Project). Moved then to Happylatte heading Marketing, Intelligence and Monetization eventually in 2014 he joined TD as Director of Digital Intelligence.

 

Online video market boomed over the last 12 months

video icon

[...] A variety of major events were streamed live over the internet in response to the changing viewing habits of consumers, which may mean TV analyticssolutions also need to take this into account.
Research from Ooyala noted it was a landmark year for online video on many fronts. The London Olympics broke several records, with streaming available via NBC in the US and from the host broadcaster the BBC in other parts of the world. The BBC noted it alone served 55 million viewers during the 16 days of competition. [...]

Below is a words cloud of the original article:

2012 ‘a record-breaking year’ for online video

 

words cloud: online video

words cloud: online video

Real-Time Ad Market: From $2 Billion to $9 Billion

Image of real time bidding: timer, megaphone and banner

RTB and guaranteed delivery

Below is the words cloud of the full article from adage.com: How the Real-Time Ad Market Grows From $2 Billion to $9 Billion

RTB growth (words cloud)

RTB growth (words cloud)

 

 

Music, big data, and social media

Music, big data, and social media

building a more intimate community of a million of the most loyal “little monsters” is worth a lot more in dollars and publicity than tens of millions of Twitter and Facebook contacts.

Below is the words cloud version of the original article posted on South China Morning Post: The Brain Behind Lady Gaga’s Big Data

Word Cloud: music, big data, and social media

Word Cloud: music, big data, and social media

 

 

Science as a Strategy – Daniel Tunkelang

Science as a strategy

An extract of a very interesting presentation by Daniel Tunkelang

  1. Ask the right questions.
  2. Practice good data hygiene.
  3. Don’t argue when you can experiment!

Read full article and watch video on LinkedIn